Gilli Apter is one of South Africa’s sharpest comedic voices, with credits including Netflix’s Only Jokes Allowed. In an industry that traditionally relies on agents, managers, and gatekeepers, Gilli has built a sustainable international comedy career entirely on her own. By learning how to market, sell, and fill her own shows, she transformed herself into a fully independent performing artist, earning a living despite being, by her own description, “very un-famous.” 

That journey sparked a passion for sharing what she’s learned with other artists: the practical skills, marketing knowledge, and most importantly, the self-reliant attitude required to build an audience from scratch. Her philosophy is simple: Nobody is coming to save you, and the tools to take control are available to anyone willing to learn them. Now based in London, Gilli spends much of the year touring Europe with her consistently sold-out solo show, The Hilarious Deep Amazing Comedy Show.